Kevin Feige believes The Eternals can be successful

Kevin Feige is confident the Eternals will work in the Marvel Cinematic Universe.

The Eternals are some of the most intriguing characters in the Marvel Universe, which is probably why Marvel Studios is developing a feature film based on the property. Like Iron Man and the Guardians of the Galaxy before them, they’re mostly known to comic book fans. And, Marvel Studios head Kevin Feige isn’t fazed by that fact.

In an interview with Bionic Buzz, Feige acknowledged the general public’s unfamiliarity with the Eternals. However, he looks to the studios’ work with other previously obscure characters as a guiding light. The filmmaker also stressed that the goal is to find good stories, regardless of how well known the characters are:

“Your reaction about not being familiar with the Eternals is perfect, because most people weren’t familiar with Guardians [of the Galaxy] and believe it or not there were people that were not familiar with Avengers or with Iron Man. So for us, it’s finding great stories whether people have heard of them or not and bring them to the big screen in as amazing a way as we can.”

It’s hard to argue with Feige when it comes to Marvel Studios’ experience with obscure comic book characters. Most people weren’t familiar with Tony Stark a decade ago, and the same can be said of heroes like Doctor Strange and Black Panther. Now, they’re household names, and they headline film franchises that have toppled the box office.

To Feige’s other point, it does all come down to having a compelling and interesting story. Guardians of the Galaxy presented concepts and characters that were considered to be a little too “out there.” But ultimately, Marvel was able to get audiences to buy into the premise and root for a team of outlaws, which featured a gun-toting raccoon and a walking tree.

Based on what we know about The Eternals so far, it seems Marvel is taking the same approach, which involves grounding the characters and making them relatable. In the case of Eternals, this could be done by using elements like the romance between Ikaris and Sersi or the latter’s desire to be human.

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Marvel’s track record bodes well for the Chloe Zao-directed, superhero film. Audiences will need to get familiar with the property, but if it’s a hit like prior MCU properties, we may soon be seeing kids dressed as Thena and Starfox for Halloween.