Adding himself to the catalog of one-dimensional villains is Goldface. The character debuted as a formidable foe in a season 6 episode and he made for a pretty solid villain-of-the-week. He was a gangster with a reputation that preceded him. Oh yeah, and he also possessed abilities that allowed him to turn parts of his body into gold and wield a long gold chain.
But the show decided that once wasn't enough for Goldface and brought him back on multiple occasions, diluting the character by playing into the worst parts of him. Sure, he wasn't the most serious of villains when he first showed up, but his subsequent appearances made it hard to take him seriously at all. He was so corny, with dull one-liners that just fell flat. And then there was the whole relationship he had with Amunet Black.
Feuding lovers at war with each other for dominance in Central City actually sounds pretty swell, but the execution of it was all wrong. Goldface was no longer a believable threat because of the eye-rolling creative decisions that were inflicted upon him, so whenever fans heard he would be returning in season 9, there were plenty of groans.
Goldface has charisma, he has charm, and he has a good back-and-forth with Barry Allen. But the show threw all of that away to make him a corny, one-note villain that produced one of the show's most questionable scenes. You remember "Daddy likes the metal"?
Yeah we all tried to forget about that one.