Chevrolet Has Made A Life-Size Lego Batmobile

Chevrolet made a life-size Lego Batmobile!

Promotional stunts around movies are hardly anything new. And lots of times they are kind of lame. But sometimes they are incredibly cool and that is certainly the case with this life-size Lego Batmobile promoting the Lego Batman Movie by Chevrolet that was unveiled at the recent North American International Auto Show in Detroit, Michigan.

Chevrolet teamed with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League to build this real world replica of Batman’s most common mode of transportation and criminal pursuit. Paul Edwards, U.S. vice president of Chevrolet Marketing had this to say about the project:

"To work on the LEGO® Batmobile with Warner Bros. is an absolute thrill for us at Chevy. Many of the themes in ‘The LEGO® Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership."

Here’s some fast facts about the Lego Batmobile straight from Chevy’s official website:

"It’s 83 inches (6.92 feet) high, 204 inches (17 feet) long and 111 inches (9.25 feet) wide.Total weight is 1,695.5 pounds. Each tire is just over 100 pounds.The interior frame is made from more than 86 feet of square tube aluminum and weighs 282.5 pounds.Total number of LEGO® bricks used to build the Batmobile: 344,187Total number of LEGO® colors used: 17The LEGO® Batmobile took 222 hours to design and 1,833 hours to build.The LEGO® Batmobile was designed and assembled in the LEGO® Model Shop in Enfield, Connecticut, by LEGO® Master Builders."

This Lego Batmobile will be part of Chevy’s “Real People, Not Actors” Campaign, which you can see the video for below:

And check out some pictures of the Lego Batmobile from the North American International Auto Show:

Next: Tom Hardy Probably Suffered Permanent Damage Bulking Up For Dark Knight Rises

Like I said, most promotional stunts are pretty dull and occasionally border on incredibly stupid, but this is a pretty cool one. The Lego Batman Movie opens in theaters February 10th.

h/t Batman-News