Transformers creator Hasbro Studios launches Allspark Pictures
Transformers creator Hasbro Studios will launch Allspark Pictures.
Hasbro Studios, the rising, high-profile entertainment company from Burbank, California under Hasbro Inc., their toy and board game umbrella have announced the launch of their film production arm – Allspark Pictures.
Dubbed after the fictional artifact of the Transformers universe (coined by writer Robert N. Skir), Allspark Pictures will be financier and retain creative control of their Hasbro properties like G.I. Joe, Micronauts, Visionaries, M.A.S.K and Rom. Hasbro Studios will focus on licensing.
Leading the charge of Allspark is Greg Mooradian. Weekly breaking film news magazine/website Variety reported earlier this week that:
"“he will oversee film and television production starting January.”"
“The hope is to transform itself into an industry player to rival Marvel Studios,” Variety stated.
While news of this strategy may seem exciting to some, content creators and viewers on social-media might not be warm to the idea.
With Rom: The Space Knight and Micronauts, both now published under IDW Publishing, well known for shipping G.I. Joe and Transformers comics, it means they can finally hit mainstream.
If done right, this can draw some new fans onto the property and branch off into a new spectrum and branch off into a new spectrum of the comic medium.
However, if executed wrong, it could potentially send the message that as Marvel Studios have been placed on a pedestal (as they should be) as the golden standard for how shared universes must be made, no one can do better.
Warner Brothers have already struggled with this initially with their slate of films set in the DC Extended Universe. The only other more successful franchise outside of Marvel so far is Legendary Pictures’ MonsterVerse that feature King Kong and Godzilla.
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However, to note, another Hasbro property My Little Pony: The Movie – produced under Allspark – but released under Lionsgate only made over $16 million worldwide. It was made on a cheap budget between $5-$8 million.