20 best WWE gimmicks of all time, ranked

A good gimmick can make or break a WWE star's career. These 20 performers show that the right character can make you a legend.

Roman Reigns at WWE WrestleMania 38. (Courtesy of WWE.com)
Roman Reigns at WWE WrestleMania 38. (Courtesy of WWE.com) /
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17. Rhea Ripley

Real name: Demi Bennett

"Mami's always on top." -Rhea Ripley

In six years, Rhea Ripley's star is shining brighter than anyone could have imagined. All she did was embrace everything that she truly is and turn it up a few notches. Because of that genuineness, people love her for it. It’s turned her into a popular character and one of the (if not the) first woman leaders of a male-dominated faction.

Rhea's gimmick didn’t just help her. She’s elevated everyone around her: Finn Bálor,  Damian Priest, and "Dirty" Dominik Mysterio are all fantastic sports entertainers. However, no one can deny that she’s helped bring them into a bigger spotlight.

16. Bayley

Real name: Pamela Rose Martinez

"Ding Dong! Hello!" - Bayley

Bayley’s original happy-woman gimmick was fun, but it wasn’t as good as the current heel Bayley. Her “role model” leader of  Damage CTRL, “I hate all of you” personality put her among the elite villains in sports entertainment. She doesn’t even need to have a match to be noticed. Bayley knows what to do to get people's attention.

Her gimmick doesn't just help her. It influences everyone around her. When the up-and-comers like ‎Dakota Kai and Iyo Sky returned at Summer Slam, the creative team paired them with Bayley. Now, Iyo Sky is the WWE Women’s Champion. When Kairi Sane made her return, the WWE did the same thing for her. Now, she is in front and people are remembering how great she is. It’s all because of who Bayley is.

15. Kurt Angle

Real name: Kurt Angle

"Oh it's TRUE, it's DAMN true." - Kurt Angle

Kurt Angle may be the greatest in-ring wrestler of all time. He’s proven time and again that he can keep up with anyone in the ring. He’s also shown that there are not many people who can top him on the microphone either.

Kurt’s been goofy, arrogant, and downright devious when he’s cutting a promo. It all depended on what the WWE needed from him. We’ve seen him joke about getting his hair cut, talk about loving milk, and then get cold-blooded about his opponent. You could say he’s the Swiss Army Knife of the WWE. Or, in Kurt’s case, the American Army Knife.