It's strange looking back on Helstrom's ever-so-brief existence. The last of the Marvel shows produced for Marvel Television and Hulu, it was initially set to be a part of the Adventure into Fear franchise that ultimately went nowhere because Marvel Television was folded into Marvel Studios. But, for better or for worse, Helstrom was released on Disney Plus in October 2020 (just ahead of the MCU shows' debut the next year) and, well, there wasn't much traction.
It's hard to get people excited for a universe that was over before it even began but even the early rumblings that Helstrom might be set in the MCU (it wasn't) couldn't get people excited for this one. The show was something of a modern reinvention of Daimon and Ana Hellstrom in which the siblings teamed up to become hunters, taking down some of humanity's greatest evils.
It wasn't well-received, with criticism geared towards its bland plot and characters. It's hard to argue with that but Helstrom was dealt a bad hand by the situation it was in so it never really had a chance to find its footing. But alas, WandaVision came along just a few months after its debut and the MCU's TV era had well and truly begun,