10 things Marvel needs to do to save the MCU

The Marvel Cinematic Universe is at a crossroads, but it isn't beyond saving. Here is how Marvel Studios can turn things around.

Tom Hiddleston as Loki in Marvel Studios' LOKI, Season 2, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2023 MARVEL.
Tom Hiddleston as Loki in Marvel Studios' LOKI, Season 2, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2023 MARVEL. / o
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The Marvel Cinematic Universe is the most bankable franchise in Hollywood history. It has billions of dollars to its name and has produced over 30 blockbuster sensations, most of which featured star-studded A-list casts. However, the days of the billion-grossing Avengers: Endgame seem so far off now, as the MCU hasn't quite been the same formidable titan since the conclusion of the Infinity Saga.

It all has to do with the end of that storyline, the loss of multiple stars at the same time, the expansion of the MCU via the Disney Plus streaming service and just an overall lack of direction in its newest chapter. The Multiverse Saga is enticing and it is taking its cues from some of Marvel Comics' most thrilling storylines, but it's been a bit harder to follow for the mainstream non-comic book fans, who have struggled to keep up with all of the titles.

Then there is the whole idea of superhero fatigue and whether or not it's actually a real thing. It may well be from the general public looking at the numbers of the majority of recent superhero movies, but it could also just be down to the fact that recent Marvel and DC installments have been pretty lackluster.

But the MCU isn't beyond saving. It's still the most popular franchise in the world and there are plenty of exciting things on the horizon. With that in mind, let's take a look at some of the things that the-powers-that-be need to do to get things back on track.