10 things Marvel needs to do to save the MCU

The Marvel Cinematic Universe is at a crossroads, but it isn't beyond saving. Here is how Marvel Studios can turn things around.

Tom Hiddleston as Loki in Marvel Studios' LOKI, Season 2, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2023 MARVEL.
Tom Hiddleston as Loki in Marvel Studios' LOKI, Season 2, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2023 MARVEL. / o
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ECHO, Marvel
Alaqua Cox as Maya Lopez in Marvel Studios' Echo, releasing on Hulu and Disney+. Photo by Chuck Zlotnick. ©Marvel Studios 2023. All Rights Reserved. /

2. More Marvel Spotlight stories

One of the reasons that Marvel's Echo has worked so well is that it's very much a standalone tale. It's set in the MCU, sure, but it's primarily focused on Maya Lopez, her story, her family, and her turbulent relationship with the Kingpin, Wilson Fisk. We're not worried about what Kang is doing in the countless other dimensions, we're focused on Echo and Echo alone.

This character-driven approach is successful, particularly because it proves the effectiveness of the Marvel Spotlight banner. Echo is the first and only series to exist under that one so far, and after seeing it, you understand why it was placed under that banner. Due to that effectiveness, Marvel Studios should continue to use that banner to highlight other underrated or lesser-known heroes because a well-written character-driven narrative can go a long way in bringing those characters into the spotlight.

Not only is the Disney Plus format a great way of continuing this approach, it allows Marvel Studios to cut out the noise and just focus on the characters involved in the story. It explains away why these particular titles exist in the Multiverse Saga when they don't reference the overarching story while also ensuring that they don't require huge budgets, giving them a far better chance of being successful in the long run.

Fans respond well to high quality stories, and Echo is the perfect example of that. It's time to spotlight other heroes by placing the spotlight solely on them - and not how they fit into the Multiverse Saga. The Spotlight banner would allow them to do that without raising any eyebrows.