For everyone who decries today’s seemingly constant state of relaunches, renumberings and quick “ongoing” series launches and cancellations — and I’ve been in that group myself at times — it’s hard to argue with the sales numbers when Marvel or DC put a lot of effort into a slate of new books. Marvel’s All-New Marvel NOW! initiative is Exhibit A, as several of its titles have gone back for second print runs, and the company just announced today that seven more issues are joining them.
Distinguishable by their new covers, the issues going back for more are:
- All-New Ghost Rider #1
- Moon Knight #2
- Deadpool vs. Carnage #1
- Loki: Agent of Asgard #2
- Loki: Agent of Asgard #3
- Magneto #2
- Superior Spider-Man #30
Superior Spider-Man is an exception since it’s the second to last installment of the “Doc Ock as Spider-Man” saga, but all the other books are evidence that new books do capture the imagination of readers. Or at least they capture the imagination of retailers, since second printings only mean the issues are sold out at the wholesale level, and Marvel is pretty clear that you may be able to find copies at some stores.
Still, for anyone wondering why the Big Two comic companies do shorter volumes for what are ostensibly ongoing titles now, this is why. The collectors in us might like the idea of series that make it to issue 500, but the sales reality is that brief is better in today’s market.