Comic-Con 2015 Badges Sell Out In 59 Minutes

Badges for Comic-Con International in San Diego went on sale today at 9 am Pacific time, or noon Eastern. The online system of registration and ordering is a complicated (and for beginners, probably confusing) one, yet undoubtedly somewhat necessary considering that demand seems to be on the order of many times what the supply is.

After just 40 minutes, Preview Night and Saturday badges were already sold out. Then, at 9:59 Eastern, the tweet that everyone still without a badge was dreading came along:

Comic-Con 2015 badges have sold out! We thank you for your support. We are grateful to receive such a high level of interest. #SDCC #SDCCOOR
— Comic-Con International (@Comic_Con) February 21, 2015

A string of profanities was pretty much all that got tweeted back in response. It’s an unfortunate situation, because Comic-Con has simply become so big that there’s really no way to give everyone who wants to attend a chance to get a badge. It’s the double-edged sword of geek culture becoming so popular: the show is successful beyond what the organizers could ever have dreamed even a decade ago, but it’s outgrown its ability to serve all of its fans.

That won’t provide much comfort for people who got shut out of badges again, some for multiple years in a row. All I can say is better luck next year.

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