Damon Trains Batman, Misses Marketing Opportunity

According to the Hollywood Reporter, Batffleck has gone back to his roots and hired Matt Damon’s cousin Jamie to bulk up for the forthcoming Dawn of Justice. Jamie works for the  Institute of Performance Fitness just outside of Boston. 

"Training programs at the Institute of Performance and Fitness are designed to meet the demands of serious athletes looking to improve their performance. Our group training method fosters a sense of competition into every exercise our clients perform. We offer programs catered to both adults and youths at 4, 3 and 2 days per week intervals. We also offer personal training, small group instruction, boot camp, and specialty classes throughout the week.The personal training division of IPF is dedicated to changing and enhancing the lifestyles and fitness habits of motivated individuals. We work with individual clients to create and enact an optimal plan for success based on the individuality and goals of those we are working with. Institute of Performance and Fitness Personal Training (IPF-PT) also works off-site with teams, corporate clients , and individuals on a case by case basis."

I was extremely disappointed that nowhere on their website did they mention that they train Batman. That’s just poor marketing.