NYCC 2014: Marvel And Hero Ventures Unveil The Marvel Experience Tour

The great Jimi Hendrix once asked if you were experienced, but he surely never imagined something like The Marvel Experience.

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Announced by Marvel yesterday at New York Comic Con, the touring production is being billed as “The World’s First Hyper-Reality Tour,” and is being produced by Hero Ventures, Michael Cohl and Jeremiah J. Harris. But what exactly is it?

Well, it’s going to feature several domes, a full-size Avengers Quinjet, a 360-degree, 3D attraction and a 4D motion ride in a setup that covers more than two acres. Hero Ventures CEO Rick Licht says that kids will love it, but it’s really intended for fans 25 and over.

Here’s an official description of what The Marvel Experience entails:

"As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids.  The Marvel Experience incorporates next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action.  Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves."

That does sound like an easier way to become a hero than to mess around with radioactive stuff. The tour will open for previews (yes, like a touring Broadway show) in Phoenix from December 12 through January 3, 2015 before embarking on its first North American stops. Here are the locations that have been announced so far:

  • Dec. 12 – Jan. 3 – Phoenix, AZ
  • Jan. 9 – Feb. 1 – Dallas, TX
  • Feb. 7 – Feb. 22 – San Diego, CA
  • Feb. 27 – March 22 – San Francisco, CA

You can keep tabs on additional tour dates and get further details at themarvelexperiencetour.com.