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Valiant Enlists DMG To Help Bring Characters To Film And More

By Nick Tylwalk

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Everyone knows how many movies based on Marvel and DC characters are headed to theaters over the next few years, but there are other super hero universes out there as well, and one Chinese company believes that one of them is ripe for bringing to movies, TV and more.

Valiant Entertainment announced that it was partnering with Beijing-based DMG Entertainment in a venture that would “span motion pictures, television, publishing, and licensing that will culminate in the big screen debut of Valiant’s universe of characters in theaters around the world.” DMG’s commitment includes an eight-digit investment in Valiant itself, along with a nine-digit amount slated specifically for movie development.

“Valiant’s iconic stable of intellectual property and world class management team coupled with DMG’s unmatched skill with entertainment brand building in China make a formidable partnership,” Valiant Chairman Peter Cuneo said in a press release. “We will look forward to introducing some of the most popular superheroes of all time to the world’s fastest growing market across all media forms.”

One interesting part of the announcement is the idea that any movies that come out of the partnership would release simultaneously in the U.S. and China. There’s also a heavy emphasis on bringing Valiant’s stable of characters to the Asian market in a variety of forms, including TV, online games, toys, apparel and theme park attractions.

“Global markets, like China, offer the greatest opportunities for monetization from merchandising, licensing, as well as revenues from film and television properties,” DMG CEO Dan Mintz. said in a statement. “Comic superheroes are the most lucrative and sought after IP for movie franchises, so taking a stake in the last independent massive comic universe is a strategic investment for DMG that will produce movies and TV that are both appealing and relevant to a global audience. We are excited by the opportunity to bring these incredibly engaging characters and their stories to the big screen.”

The big question will be whether it will matter that Valiant’s universe, while certainly rich in compelling stories over its multiple incarnations, isn’t nearly as well known to the public as large as those of the Big Two. DMG is willing to bet that it won’t, and with multiple movie and TV projects already in development, we shouldn’t have to wait all that long to find out if it’s right.

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