DC, Warner Bros. Announce DC Super Hero Girls Initiative

The Big Two comic book publishers have done quite a bit to entice female fans to read more comics over the past few years, but DC might be taking the biggest step so far.

As reported today by Variety, DC, Warner Bros. and Mattel are teaming up for an initiative called “DC Super Hero Girls.” Intended to appeal to girls ages 6-12, it will kick off this fall and be a “multiplatform universe” that includes animation, toys, apparel and more. Wait, no comics?

The other notable aspect of DC Super Hero Girls is that it will focus on characters when they were teenagers, sort of like an all-girl Teen Titans. The mix of heroes and villains is an interesting one, with icons like Wonder Woman, Supergirl and Batgirl joined by more obscure heroes like Katana and Bumblebee — with an eye toward racial diversity, no doubt.

“DC Entertainment is home to the most iconic and well-known superheroes including Wonder Woman, Supergirl and Batgirl,” DC Entertainment president Diane Nelson said to Variety. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

There will even be action figures in the product line, something you don’t see aimed for a female audience too often. It’s an interesting effort, and since I have a daughter who is right in the middle of the target demographic, it’s one I’ll be keeping a close eye on as it develops.

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