Batman V Superman: Get Your LexCorp Newsletter
By Steve Lam
If you’re old enough, you may remember people lining up for the release of Windows 95. Or you’re familiar with almost every single “i-product” launch from Apple — where sheeple would camp outside of Apple stores just to be the first to get the latest and greatest gadget coming out of the cult from Cupertino.
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Today, mirroring real-life, LexCorp added a sign-up page to its website so that consumers can receive the latest news for the company’s newest product — the fictional Lex/OS. In any other context, I would probably not advocate voluntarily receiving spam from companies. However, since this is an in-movie promotion done for fun, there’s really no harm to it. You can argue that we’re actually signing up for a newsletter from Warner Bros. because the product is the film itself. But since LexCorp and all associated in-movie campaigns are part of the upcoming blockbuster, I just see this as pure fun and part of the story. So go ahead and sign up to see what little bits and clues will be revealed.
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Batman v Superman: Dawn of Justice – Official Synopsis: Fearing the actions of a god-like super hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
Batman v Superman: Dawn of Justice has a United States release date of March 25, 2016. It will be directed by Zack Snyder, written by Chris Terrio from a story by David Goyer and Zack Snyder, and will star Henry Cavill as Clark Kent / Superman, Ben Affleck as Bruce Wayne / Batman, Gal Gadot as Diana Prince / Wonder Woman, Jason Momoa as Aquaman, Jesse Eisenberg as Lex Luthor, Amy Adams as Lois Lane, Laurence Fishburne as Perry White, Diane Lane as Martha Kent, Jeremy Irons as Alfred Pennyworth, Tao Okamoto as Mercy Graves, Holly Hunter as a United States Senator, Ray Fisher as Victor Stone / Cyborg, and Callan Mulvey, Scoot McNairy, and Jena Malone in unspecified roles.
Next: Batman v Superman: Moving Picture Company Wraps On VFX
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