M.A.S.K. Ongoing Series Coming From IDW

M.A.S.K. returns to action this fall in an all-new ongoing series from IDW.

Raise your hand if you remember M.A.S.K. Anyone? Anyone?

It can be easily forgiven if you have absolutely zero clue what I’m talking about. Considering it has been almost 30 years since the last M.A.S.K. action figure hit toy store shelves, I’m surprised I even remember what the heck it is.

A history lesson: M.A.S.K. (which stood for Mobile Armored Strike Kommand) was a toy line produced Kenner (and later Hasbro) in the late 1980s. It featured the heroes of M.A.S.K. fighting the evil forces of V.E.N.O.M. (Vicious Evil Network of Mayhem). The main selling point was that the cars and trucks the characters drove all transformed into armored tanks and so forth and they all wore masks that also had special abilities.

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And no, I didn’t make any of that up.

The toys spawned a cartoon and a comic books published by DC Comics as well as some forgettable video games.

The toy line lasted until 1988 when it was finally laid to rest and other than a couple brief revivals over the years that failed to spark any interest, that was the last anyone heard from the crew at M.A.S.K.

Until now.

The cover to M.A.S.K. #1 from IDW

Hasbro recently made news when they announced that they were teaming up with Paramount to create a shared cinematic universe based on several different toy properties. It will include the likes of G.I. Joe, the Micronauts, ROM, the Visionaries, and, of course, M.A.S.K.

Now that M.A.S.K. will be making their debut on the big screen at some point, Hasbro has wisely decided that they need to remind people just what M.A.S.K. is since at this point, no one except me remembers. And what better way to do that then with a comic book series?

As reported by ICv2, a new M.A.S.K. ongoing series will launch this November written by Brandon Easton and art by Tony Vargas with a cover by Tommy Lee Edwards. It will join the ranks of G.I. Joe, ROM and the just-launched Micronauts in IDW’s large line of licensed properties.

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But will anyone really care?

M.A.S.K. was a fairly uninteresting concept when it was first launched in 1985 and even with a new coat of paint I don’t really see that changing. And a successful comic book series doesn’t always translate into a hit movie franchise. Just ask the folks behind Jem & the Holograms.

Can IDW work their magic and make M.A.S.K. the next big thing? We’ll all find out this November.