The marketing for Avengers: Endgame has been sparse in the build-up to the massive event film, but according to the Russo Brothers, even some of what we got won’t be in the final film.
In recent years, many trailers, especially for films in the superhero genre, have been subject to massive spoilers being revealed in the trailers, so in an interview with Empire Magazine, via Comingsoon.net, the Russo Brothers admit to using footage not in the final film. This should come as no surprise either, given that they’ve been prone to do this with their past films, namely Avengers: Infinity War, but also Captain America: Civil War.
“The thing that’s most important to us is that we preserve the surprise of the narrative,” Joe Russo said when talking their marketing decisions. The Russo’s involvement with the marketing of their films is something rare in the film industry simply due to most marketing being contracted to a third-party. However, it seems like Disney and Marvel are doing everything in-house when it comes to marketing for Avengers: Endgame so that the surprise and wonder is still present when audiences go into the theater.
In previous interviews, the Russo Brothers have also said that they “look at the trailer as a very different experience than the movie,” which is why they purposely use shots that are not in the final film. It’s a smart strategy to keep the mystery of the film present that also toes the line of false advertising in a way very similar to many covers of comic books. The Russo Brothers obviously care about keeping surprises for their audience, which definitely helps with the enjoyment of a film.
Avengers: Endgame premieres on April 26th. It’s directed by Joe and Anthony Russo and is set to feature almost every major character in the Marvel Cinematic Universe.