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Star Wars: The Force Awakens Tops Avengers: Age Of Ultron … In Trailer Views

By Nick Tylwalk

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When Marvel released the first Avengers: Age of Ultron teaser online after having its hand forced by “Hydra,” it got a lot of people to watch. In fact the teaser was viewed 50.6 million times in its first week alone.

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That’s impressive, but it’s not even the record for 2014 thanks to a little movie you might have heard of called Star Wars: The Force Awakens. Zefr says the upcoming J.J. Abrams flick had its teaser with the broadsword lightsaber viewed 58.2 million times in less than a week, a pace which could make it the most widely seen trailer of all time when it’s all said and done.

Have the Avengers finally met their match? Not necessarily. My guess is that while anticipation is running extremely high for Age of Ultron, there’s a certain, more casual segement of fandom who simply has faith that it’s going to be good and didn’t feel a need to see the preview right away.

For Star Wars, there’s a multi-level curiosity factor: the franchise is changing hands from George Lucas to Abrams, there hasn’t been a movie in the series for a while, and the previous trilogy underwhelmed a lot of people. That adds up to a can’t-miss trailer, one that is getting mixed reviews but has done it’s job for keeping the brand in the public consciousness until the movie releases next December (or until the first full length trailer takes the baton from it).

The real winner here is Disney, which owns both Marvel and Star Wars. Imagine what it’s like to have both of those licenses to print money.

(via Comic Book Movie)

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