Even If Spider-Man Ends Up In The MCU, Marvel Isn’t Going To Tell Us Yet. Here’s Why.

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People are really excited about the prospect of Spider-Man appearing in Marvel-produced movies. So much so that it temporarily sent pretty much all of fandom, or at least the percentage that spends a lot of time on social media, into a tizzy earlier today when a report in the Latino Review said that a deal between Sony and Marvel was done, and that we’d see Spidey in Avengers: Infinity War Part 1.

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Cool, right? The problem is that Comic Book Resources subsequently reached out to Sony, who issued an uncategorical denial. Disney and Marvel have so far been mum.

Here’s the thing, though: even if the rumor is 100 percent true — and remember, we’re talking about a movie that won’t be in theaters for another 40 months, so it can easily be false today and true later on — there’s absolutely no reason for Marvel to confirm it.

For starters, there’s a not-so-little film coming up this May called Avengers: Age of Ultron, and if reaction to the first full trailer is any indication, it’s got fans pretty pumped up. Why suck any of the air out of that movie before it even comes out by talking about Spider-Man and the next movie? Marvel might have everything connected, and it thinks down the road better than anyone. But it wants every movie to be its own event, maximized for publicity and money-making potential. The focus right now is on the second Avengers movie, not the third.

(By the way, I’m not at all saying that anyone would necessarily sit out Age of Ultron if they found out Spidey was coming in the next movie. But why even chance it?)

Marvel also is dealing with all of this from a position of strength. That goes for any negotiations with Sony over Spider-Man just as much as it does for its dealings with us, the fans. All of the rumors and speculation only intensifies the excitement of a possible Spider-Man appearance in the Marvel Cinematic Universe. I’d go so far as to say that rumors are actually better than an announcement at this point, at least from Marvel’s perspective.

So where does that leave us? LR could still be right, certainly. Just don’t expect Marvel to say it’s happening even if the deal with Sony is complete and the paperwork is signed, because there’s no motivation for it to do so. Maybe by San Diego Comic-Con time, things will be different, but not before Age of Ultron. And definitely not right this moment.

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