Wizard World To Bring Pop Culture Event To China

Wizard World has taken several steps to expand its presence in the pop culture convention space, but it’s about to take more of a leap by taking one of its events to the other side of the world.

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The company announced today that it had struck a partnership with FansTang, a wholly owned subsidiary of China Branding Group Limited, to co-produce a pop culture event in China on May 30-June 1. It will be the first Wizard World event of any kind outside of North America, which so far has 25 shows scheduled in the U.S. for 2015.

“Producing an event in China offers limitless possibilities,” John Macaluso, Wizard World CEO, said in a press release. “By partnering with a power player like FansTang we are best able to introduce Wizard World to fans there by producing the best possible event, opening the doors to many more opportunities worldwide.”

The name, location, venue, guests and programming lists will all be revealed at a later date. One would expect the event to feature pop culture personalities from both sides of the Pacific, as American stars would surely be a draw for this type of experiment.

FansTang founder and CEO Adam Roseman sounds bullish about the possibilities.

“FansTang is pleased to be partnering with Wizard World on the introduction of Comic Con events in China, which will allow a massive fan base of Chinese and global comic related film, TV, toy and other properties,” he said in a statement. “We are excited to work with our local media partners and leverage our extensive reach of over 100 million young Chinese consumers to quickly increase the awareness of the new events coming to China.”

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