Analysts Predict Record Opening For Avengers: Age Of Ultron

Not that they’re exactly going out on a limb with their forecasts, but people inside the movie industry see Earth’s Mightiest Heroes conquering all during the opening weekend for Avengers: Age of Ultron.

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Over $200 million seems to be almost a given at this point. But Deadline reports that the industry specifically expects an opening of between $210 and $230 million for Age of Ultron. Even making it into the lower end of that range would give the movie the domestic record, currently held by — you guessed it — The Avengers at $207.4 million.

Obviously, this franchise is a license to print money for Disney and Marvel, and any other studio would be ecstatic with those kinds of numbers. Still, you can’t help but wonder if it would be seen as at least a tiny disappointment if Age of Ultron didn’t significantly improve on its predecessor’s mark, simply because of the hype and three years of rising ticket prices (though the increase hasn’t been that dramatic).

Anything over $200 million would also put Age of Ultron on the fast track toward becoming one of the top-grossing super hero movies of all time. I expect it will top that list be the time it leaves theaters. A more interesting question will be whether or not it also has a shot at being the top earner ever at the domestic box office, something we’ve pondered in the weeks leading up to its release.

Our thought there is that it would need a truly monstrous opening, something like $250 million. That doesn’t appear to be in the cards, but we’ll have to wait and see how it’s tracking through today, it’s first “official” day of release, to get any real idea.

Next: Avengers: Age of Ultron review

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